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Italy: Why your next store should open here

OPEN YOUR NEXT STORE IN ITALY

Franchising is a booming sector in Italy. There are many people who invest to start up on their own and work independently.

If you are a franchisor and want to export your brand to Italy, you are in the right place.

My post is dedicated to the topic: how to open new franchise stores and invoice.

As an expert and franchise consultant I would like to show you 7 things to know before opening new franchise stores and invoicing from the first moment.

Market analysis

Before opening new stores in Italy, I will help you conduct a market analysis to see if the reference sector can be profitable in the Italian market.

One of the important steps is to conduct an analysis of the population that inhabits a particular territory. You need to know what the average age of the inhabitants is, the target, the average income of the inhabitants, the employment rate and more.

Identify the Italian cities in which to open the stores

To open new franchise stores it is very important to identify the right locations.

Italy is a territory rich in different traditions and cultures, each Italian city has its own reference market.

Analysis of the franchising format

Each franchise must have a specific format, the ideal thing to do is to understand well if the format can adapt well for the Italian market. If the format does not fit in Italy, I will help you better configure your franchise for Italy.

Franchisee profile

The franchisee interested in investing in the franchise will certainly have a psychological profile that will have to adapt to the business. We must carefully analyze the skills and psychological aspects of the franchisees to understand if they adapt to the franchise and if they will be able to better manage the store.

In this list I have illustrated some features and analyzes that should be conducted before opening new stores in Italy. Now I will briefly explain what to do to manage the stores and make turnover in Italy.

Constant marketing strategy

Marketing is indispensable for invoicing a franchise brand in Italy. I will help the franchisor to identify all advertising channels to make the product or service known to potential customers.

Store management

In addition to opening new franchise outlets in Italy, it is very important to manage them optimally. We must not leave alone and abandon the franchisee. My professional figure is useful for checking and managing the turnover of each individual franchisee.

Competition analysis

Analyzing the competition is a job to be done constantly. Competitors move and develop their business, it is useful to understand what they are doing again to attract their customers.

In this post I briefly explained what to do before opening new franchise stores in Italy and what are the things to constantly do to make turnover.

Contact me now to develop your franchise

If you are interested in developing your own franchising network, just like I did with my brands, you can ask me for personalized advice by contacting me at this link

My first goal is to design a development plan for the Italian market, identify the most suitable cities in Italy to open the stores and proceed with a marketing strategy for finding new affiliates.

It is important to make a careful geo-marketing analysis to achieve satisfactory results in a short time.

To find out how to develop your franchise business in Italy, contact me now.

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Continue to follow my Linkedin page for more information and to find out how to invest with the franchise.

Gerardo Taglianetti

Gerardo Taglianetti

Sono un franchisor fondatore dei marchi Phonup e Matassa, nati con passione italiana ma con una visione internazionale.
Ho deciso di condividere la mia esperienza sul franchising e sul retail con tutti quelli che vogliono entrare in questo mondo come imprenditori, sperando di poter aiutarne qualcuno ad evitare tutti quegli errori che ho commesso io durante il mio cammino.
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Gerardo Taglianetti

Sono un franchisor fondatore dei marchi Phonup e Matassa, nati con passione italiana ma con una visione internazionale.
Ho deciso di condividere la mia esperienza sul franchising e sul retail con tutti quelli che vogliono entrare in questo mondo come imprenditori, sperando di poter aiutarne qualcuno ad evitare tutti quegli errori che ho commesso io durante il mio cammino.