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How to expand an international franchise brand in Italy

Are you a franchisor and want to expand your franchise network in Italy? Here’s what you need to know.

Italy is a country favorable to entrepreneurship, many young people choose to open a company and work thanks to the franchise.

For your franchise brand in Italy you must rely on professionals and expert consultants.

My suggestion is not to bring your franchise to Italy if you have no experience, you can risk failing and losing a lot of money as well as daring a bad impression of your brand.

What is the first thing to do before developing your franchise brand in Italy?

Get in touch with a franchise network development agency.

For example, my agency specializes in development plans, franchise format design, implementation and design of franchise contracts, marketing strategies to develop and advertise your franchise in Italy.

The second thing to do before developing a franchise in Italy is to analyze the territory well to choose the locations in which to open franchise stores.

In addition to the locations in which to open stores it is good to know the target of the affiliates, who should open your franchise in Italy? What characteristics should the entrepreneur who will open your franchise in Italy have?

In addition to opening new stores for your brand in Italy, what do you need to know?

Stores do not bill on their own, franchisees do not work fully if there is no one who controls their performance.

In addition to opening new franchises in Italy there must be someone who controls how affiliates work. Before doing this work it is useful to establish monthly or daily turnover targets to be reached or exceeded.

What marketing strategy to activate to find new franchisees in Italy?

The marketing strategy is at the base of everything. The first thing to do is to use all the web advertising channels of the franchise, portals, online newspapers and then at the same time it is very important to participate in the Italian franchise fairs. It is equally important to advertise the franchise in the newspapers and print magazines that advertise the franchises.

In which Italian cities to open new franchise stores?

The Italian cities are rich and profitable, the most famous are: Milan, Turin, Venice, Rome, Florence, Naples, Bologna, Bari, Catanzaro, Palermo, Cagliari, Perugia, Campobasso, Udine, Trieste. There are many other cities to consider for opening a franchise store with your brand.

How long is it possible to open 10 franchise stores in Italy?

The franchise development phase in Italy is very delicate, but if there are all the favorable conditions: franchising format that works, marketing strategies and a true professional who manages to work hard to find affiliates in about two years, you can reach 10 stores in franchising in Italy.

In this post I briefly explained the aspects to develop a franchising brand in Italy. Continue to follow the other posts to find out more news on how to develop your franchise in Italy.

Contact me now to develop your franchise

If you are interested in developing your own franchising network, just like I did with my brands, you can ask me for personalized advice by contacting me at this link

My first goal is to design a development plan for the Italian market, to identify the most suitable cities in Italy to open stores and to proceed with a marketing strategy for finding new affiliates.

It is important to make a careful geo-marketing analysis to achieve satisfactory results in a short time.

To find out how to develop your franchise business in Italy, contact me now.

Follow my Linkedin page

Continue to follow my Linkedin page for more information and to find out how to invest with the franchise.

Gerardo Taglianetti

Gerardo Taglianetti

Sono un franchisor fondatore dei marchi Phonup e Matassa, nati con passione italiana ma con una visione internazionale.
Ho deciso di condividere la mia esperienza sul franchising e sul retail con tutti quelli che vogliono entrare in questo mondo come imprenditori, sperando di poter aiutarne qualcuno ad evitare tutti quegli errori che ho commesso io durante il mio cammino.
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Gerardo Taglianetti

Sono un franchisor fondatore dei marchi Phonup e Matassa, nati con passione italiana ma con una visione internazionale.
Ho deciso di condividere la mia esperienza sul franchising e sul retail con tutti quelli che vogliono entrare in questo mondo come imprenditori, sperando di poter aiutarne qualcuno ad evitare tutti quegli errori che ho commesso io durante il mio cammino.