One of the mistakes many franchisors make in their network is abandoning their franchisees.
Many franchisors only leave their affiliate and this in turn will risk closing the company because it will go bankrupt.
The moment a franchisee opens a shop and invests money to open a business, he will have to be guided in all aspects of management.
Franchising is an entrepreneurial affiliation formula designed to always assist the entrepreneur. The franchisee who opens a franchise store, shop, agency or restaurant must have a manager alongside who can follow him throughout the management phase of his business.
How to manage and control your franchise stores
Data analysis
The first thing to do is to invest in a CRM in which the franchisee can upload useful data to analyze his work activity.
• Percentage of daily sales;
• Number of customers who have entered the shop;
• Which products are sold more or less in a month;
• Degree of customer satisfaction.
Investments
To manage a company and find new customers you need to make investments. It is helpful to check whether the franchisee is investing money regularly in marketing campaigns and what communication strategies are being implemented.
Training
Every entrepreneur must update his skills to improve and develop the performance of his business. It is very important that the franchisee participate in training courses organized by the parent company and that you attend other training activities that can improve sales performance.
Psychological status of employees
It is very important to know the psychological state and the degree of happiness of the employees who work inside the shop. If an employee is stressed or does not agree with his owner, he cannot achieve excellent results in the job and all this can compromise the productivity and sales of the shop.
Set monthly goals and production bonuses
To increase the productivity of a franchise store it is very important to set sales performance targets. If the affiliate achieves the set objectives, he will be able to obtain a production award, this practice will motivate the entrepreneur and employees.
In this post I wanted to explain some useful aspects to better manage a franchise shop and not abandon the franchisee.
These are procedures that must be carried out by a manager in charge of managing a store. It is not only important to find franchisees that open franchise stores but it is very important to constantly manage affiliates.
Contact me now to develop your franchise in Italy
If you are interested in developing your own franchising network, just like I did with my brands, you can ask me for personalized advice by contacting me at this link
My first goal is to design a development plan for the Italian market, identify the most suitable cities in Italy to open the stores and proceed with a marketing strategy for finding new affiliates.
It is important to make a careful geo-marketing analysis to achieve satisfactory results in a short time.
To find out how to develop your franchise business in Italy, contact me now.
Continue to follow my Linkedin page for more information and to find out how to invest with the franchise.
Gerardo Taglianetti
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